Matilda Bay launches Aussie wheat ale taste test to help Covid sufferers
Matilda Bay Brewery has partnered with Howatson+Company to collaboratively launch a ‘Non-Rapid Taste Test’ to help people identify if their taste has returned after Covid-19.
The ‘Non-Rapid Taste Test’ was created to promote the all-new wheat ale which is purportedly a light and zesty beer with hints of Seville orange and tangerine flesh.
The Australian brewer pointed out that, unlike the current rapid tests available, the Matilda Bay’s non-rapid test comes with a can of Aussie Wheat ale, along with an instructional tasting card that helps users determine if they can appreciate flavour again.
Matilda Bay brand manager Amy Kearney said: “Our new Aussie wheat ale has been designed to give Australians a taste like they’ve never tasted before. It’s lighter and zestier than traditional European wheat ale, and we knew we needed a campaign that made its unique and delicious taste the hero. We’ve loved working with the Howatson+Company team again, to launch our latest product in a clever way that leverages a truly relevant cultural conversation.”
Matilda Bay Wheat Ale is now available in Australia at Dan Murphy’s and BWS Australia wide and online.