Flat’s entertainment: Phillip Schofield launches red wine in flat bottle
TV presenter Phillip Schofield has launched an Italian wine in Garçon’s pioneering flat bottle, making him the first celebrity to adopt the eco-friendly packaging.
Schofield’s organic Nero di Troia from Puglia, which is normally sold in a 2.25 litre bag-in-box, has gone on sale in Garçon’s 75cl flat bottles, which are made from 100% recycled PET plastic.
The lightweight design, perfectly suited to our e-commerce era, recently scooped a wine packaging innovation award at The Drinks Business Green Awards 2020.
“My mission is to bring premium wines to market that provide wine lovers with more sustainable options when purchasing, without compromising on quality.
“I worked closely with When in Rome and Garçon Wines to deliver this concept to market and bring more choice to consumers when they shop.
“I’m really proud of how my range is developing and how, with When in Rome, we can continue to champion sustainability within this category and evolve and strengthen alternative format packaging,” Schofield said of the partnership.
Amelia Dales, commercial director of Garçon Wines, added: “The expansion of When in Rome and Phillip Schofield’s range to include our flat wine bottles shows important and motivating progress in the sustainable wine packaging movement.
“Through shape innovation, best-in-class material, and being designed for recycling, our innovation allows consumers to access their favourite wines in a more eco-friendly, efficient and effective wine bottle.
“When in Rome and Phillip Schofield have been vocal champions of eco-friendly wine packaging, so it has been an honour to join forces to bring our sustainable, flat format to this range. We are confident that our packaging offers the greatest sustainability benefits of any wine bottle format.
“With Phillip’s far-reaching audience, this launch will allow more consumers to be aware of the impact of wine packaging and to make sustainable choices that are kinder to our planet.”
Phillip Schofield Nero di Troia is available on Amazon and on the When in Rome website priced at £9.99 a bottle.